The Demo Box is an innovative endoscopic demonstration object for the use on trade fairs. This eye-catcher is a longish box that consists of three “thematic rooms” inside: “museum”, “garden” and “disco”. Each of the “rooms” can be playfully explored using the endoscope at the Olympus booth.In each of the rooms within the box a small task is hidden that users have to accomplish by skilfully using the endoscope and thus find out about the product’s benefits. By doing so visitors can explore the instrument’s features like the fully swivelling tip, the picture-perfect color reproduction of the camera, and the NBI function.